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- Taylor and Francis 2014; US$ 125.00
Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they... more...
- Taylor and Francis 2001; US$ 59.95
This book examines the representation, impact, and issues relating to the control and regulation of sex in the media. It covers work that has been conducted around the world on the depiction of sex in the mainstream mass media, especially the audio-visual media of film, television, and video, and the alleged effects that such content may have upon... more...
- Taylor and Francis 2006; US$ 51.95
This book is concerned with the provision of health information remotely via the latest communications technologies. The rapidly aging population has led governments to seek more effective methods of maintaining high standards of public health through the cultivation of healthy living, as well as improved and more efficiently delivered health advice... more...
- Emerald Group Publishing Limited 2006; US$ 199.00
This e-book is devoted to an analysis of progress in electronic government. It contains a series of papers by experts in the field who report on a range of real world e-government projects and associated evaluative studies. These cover the analysis of parliamentary and central government web sites, and a variety of more specialized national and local... more...
- Emerald Group Publishing Limited 2009; US$ 199.00
Interest in blogging has stemmed from the apparently growing significance and influence in specific contexts, in particular journalism and politics. It has also been driven by theoretical questions about the role these sites can play in an erosion of the traditional divide between the public and the private in peoples... more...
- Taylor and Francis 2012; US$ 54.95
In Understanding the Older Consumer , Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the over-50s represent a powerful spending force. In... more...
- Taylor and Francis 2014; US$ 39.95
Media and the Sexualization of Childhood examines the on-going debates surrounding the prominence of sexual themes in children?s lives, from clothes and accessories, toys and games, to music, entertainment media, advertising, and new media platforms. Parents, educators and politicians around the developed world have raised concerns about the... more...
- SAGE Publications 1999; US$ 66.00
In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society. By tracing the epistemological and theoretical roots of the major methodological perspectives, Gunter identifies the various... more...
- Elsevier Science 2010; US$ 80.00
This book will explore the questions raised by the technological developments that have encouraged the multiplication of TV channels. TV is moving through a period of rapid change. Governments around the world are switching from analogue to digital forms of transmission to further expand the amount of content that TV signals can carry. At the same... more...