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  • Doing Research Projects in Marketing, Management and Consumer Researchby Chris Hackley

    Taylor and Francis 2003; US$ 44.95

    As interpretive research perspectives become increasingly influential in the social sciences, so it becomes increasingly important for experienced researchers to familiarize themselves with the philosophical perspectives, data gathering techniques and analytical methods derived from interpretive research. Examining these interpretive traditions,... more...

  • Marketing and Social Constructionby Chris Hackley

    Taylor and Francis 2012; US$ 49.95

    Marketing is at the centre of the business education boom: a million or more people worldwide are studying the subject at any one time. Yet despite widespread discontent with the intellectual standards in marketing, very little has changed over the past thirty years. In this ground-breaking new work, Chris Hackley presents a social-constructionist... more...

  • Marketingby Chris Hackley

    SAGE Publications 2009; US$ 55.00

    An unrivalled and entertaining introduction to the essentials of critical theory in marketing more...

  • Advertising and Promotionby Chris Hackley

    SAGE Publications 2010; US$ 70.00

    The Second Edition continues to provide a highly readable and authoritative introduction to the key concepts and issues for the study of advertising and promotional communication in a global context. more...

  • Advertising and Promotionby Dr. Chris Hackley

    SAGE Publications 2005; US$ 108.00

    "A readable and absorbing account of what advertising people try to achieve (whether or not they know quite how or why), grounded in Chris Hackley's real and recent acquaintance with the practicalities of advertising, as well as its principles.... He minimises the inevitable jargon of linguistics and communication theory. His own language is always... more...

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