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Most popular at the top

  • Marketing For Dummiesby Alexander Hiam

    Wiley 2014; US$ 19.99

    Master the latest marketing tools and trends Marketing strategies are evolving faster than ever before, and mastering the latest and greatest strategies are essential to getting results. This updated edition of the classic marketing bestseller includes new and revised material, with full coverage of the latest marketing trends and how to effectively... more...

  • The Managers Pocket Guide to Creativityby Alexander Hiam

    HRD Press 1998; US$ 12.95

    Use this guide to unleash the creative potential in others by understanding the key enablers and barriers to creativity. Directed creativity is possibly the most important problem solving skill. Is there a secret to creativity? Can a simple change in the way we think about problems dramatically cut the cycle time for generating state-of-the-art solutions?... more...

  • The Starfish Filesby Alexander Hiam

    HRD Press 2004; US$ 24.95

    Have you ever wished you could only somehow get your people to tackle their work with a more positive attitude, a little more initiative, a shared feeling of ownership, and personal responsibility for their success? Here is a one-of-a-kind book that will inspire leaders like you to overcome problems and threats, break through to higher performance... more...

  • Werben mit kleinem Budget für Dummies Das Pocketbuchby Alexander Hiam

    Wiley 2012; US$ 6.50

    Wer sein Unternehmen, seine Produkte und Dienstleistungen bekannter machen möchte, muss nicht zwangsläufig tief in die Tasche greifen. Alexander Hiam erklärt, wie man kosteneffizient Werbung betreibt, langfristig mehr Kunden gewinnt und den Umsatz steigert. Er erklärt, wie man clevere Anzeigen aufbaut, wo man sie platziert, wie... more...

  • Marketing Kit for Dummiesby Alexander Hiam

    Wiley 2009; US$ 23.99

    The forms, letters, and other tools included in Marketing Kit For Dummies , 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to implement and execute a successful marketing strategy. ... more...

  • Business Innovation For Dummiesby Alexander Hiam

    Wiley 2010; US$ 17.59

    Discover how to access your creative power to boost your success in business Success in business demands constant creativity. Generating fresh solutions to problems and the ability to invent new products or services for a changing market are part of the intellectual capital that gives a company its competitive edge. Business Innovation For Dummies... more...

  • Motivational Managementby Alexander Hiam

    AMACOM 2002; US$ 18.95

    Managers have a tough job. By definition, they must accomplish their goals and do their work through the work of others. The old saying that ??If you want something done right, do it yourself?? has a ring of truth to it, because it is usually harder to get employees to do a challenging job well than to do it yourself. Yet managers must let go... more...

  • Marketing for Dummiesby Craig Smith; Alexander Hiam

    Wiley 2009; US$ 21.20

    Whether you're looking to expand your business or you're about to start out, this straight-forward guide leads you step by step through every aspect of marketing. Packed with expert tips on identifying customers, using online resources, satisfying your customer's needs and boosting your sales, Marketing For Dummies will help you put together a winning... more...

  • Mastering Business Negotiationby Roy J. Lewicki; Alexander Hiam

    Wiley 2011; US$ 32.00

    Mastering Business Negotiation is a handy resource for any leader or manager who needs practical strategies and ideas when conducting business negotiations. Grounded in solid research, the authors - experts in the field of business negotiation - reduce the huge volume of available information into an accessible handbook for busy executives who need... more...

  • Marketing For Dummiesby Ruth Mortimer; Gregory Brooks; Craig Smith; Alexander Hiam

    Wiley 2012; US$ 22.80

    Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers... more...