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Most popular at the top

  • Advanced Theory and Practice in Sport Marketingby Eric Schwarz; Jason Hunter

    Taylor and Francis 2010; US$ 59.95

    Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Where existing sport marketing texts restate concepts learned at an introductory marketing level, this book goes beyond, by expanding the knowledge of the student with advanced marketing theory which is specifically related... more...

  • Java Servlet Programmingby Jason Hunter; William Crawford

    O'Reilly Media 2001; US$ 39.99

    Servlets are an exciting and important technology that ties Java to the Web, allowing programmers to write Java programs that create dynamic web content. Java Servlet Programming covers everything Java developers need to know to write effective servlets. It explains the servlet lifecycle, showing how to use servlets to maintain state information... more...

  • Advanced Theory and Practice in Sport Marketingby Eric C. Schwarz; Jason D. Hunter; Alan LaFleur

    Taylor and Francis 2012; US$ 67.95

    Now in a fully revised and updated second edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level. The book covers every key functional and theoretical area of sport marketing. This new edition includes expanded coverage of important contemporary issues, including... more...

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