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No Place for Amateurs
Taylor and Francis 2001; US$ 43.95This work details the skills, strategies, and methods - and the extraordinary resources these require - to provide an expose of the highly sophisticated techniques used to reach and persuade voters. more...
Congress Online
Taylor and Francis 2004; US$ 47.95While more than a million e-mails clog the inboxes of Congress each day, some legislators can't even find their own websites without the help of their staffers. In fact, laptops aren't even allowed on the floor of the House or Senate. But, as Dennis W. Johnson demonstrates in Congress Online, there are some savvy legislators who are taking advantage... more...
The Routledge Handbook of Political Management
Taylor and Francis 2010; US$ 59.95The Routledge Handbook of Political Management is a comprehensive overview of the field of applied politics, encompassing political consulting, campaigns and elections, lobbying and advocacy, grass roots politics, fundraising, media and political communications, the role of the parties, political leadership, and the ethical dimensions of public... more...
The Laws that Shaped America
Taylor and Francis 2009; US$ 40.95For better and sometimes for worse, Congress is a reflection of the aspirations, wants, and priorities of the American people. It reflects the kaleidoscope of special interests and unselfish service to others, of favors sought and sacrifices made. During each two-year session of Congress, thousands of pieces of legislation are proposed, many hundreds... more...
Campaigning for President 2008
Taylor and Francis 2009; US$ 42.95In this important and timely volume, Dennis W. Johnson has assembled an outstanding team of political science and political journalism scholars and veteran campaign consultants to examine the most exciting presidential campaign in memory. Campaigning for President 2008 focuses on the strategies and tactics used by the presidential candidates, the... more...
Campaigning in the Twenty-First Century
Taylor and Francis 2011; US$ 29.95So much has changed during the past decade in political campaigning that we can almost say "it's a whole new ball game." This book analyzes the way campaigns were traditionally run and the extraordinary changes that have occurred in the last decade. Dennis W. Johnson looks at the most sophisticated techniques of modern campaigning?micro-targeting,... more...
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