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  • Entrepreneurial Marketingby Leonard M. Lodish; Howard Morgan; Amy Kallianpur

    Wiley 2002; US$ 34.95

    The first and only guide to a subject of vital interest to every entrepreneur Written by an author team that brings together the expertise of two leading Wharton academics and an entrepreneurial superstar, Entrepreneurial Marketing arms entrepreneurs with cutting-edge marketing approaches-including the latest Web-based segmentation and positioning... more...

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