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  • Attracting Investorsby Philip Kotler; Hermawan Kartajaya; S. David Young

    Wiley 2004; US$ 29.95

    Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors.... more...

  • Marketing 3.0by Philip Kotler; Hermawan Kartajaya; Iwan Setiawan

    Wiley 2010; US$ 24.95

    Understand the next level of marketing The new model for marketing- Marketing 3.0 -treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0 , world-leading... more...

  • Die neue Dimension des Marketingsby Philip Kotler; Hermawan Kartajaya; Iwan Setiawan; Petra Pyka

    Campus Verlag 2010; US$ 36.65

    Hauptbeschreibung Marketing hat heute nicht mehr nur den Kunden als Käufer, sondern den Menschen als Ganzes im Blick. Kunden sind Menschen, die soziale Verantwortung übernehmen und einen Beitrag leisten wollen. Genau das erwarten sie auch von Unternehmen, deren Produkte sie kaufen. Erstmals beschreibt der Marketingpapst Kotler in einer selten erreichten... more...

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