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Most popular at the top

  • Film Marketingby Finola Kerrigan

    Taylor and Francis 2009; US$ 50.95

    Film Marketing is the first book to consolidate existing literature into a well informed and academically sound textbook. The book focuses on the film industry as a whole, which incorporates popular (mainstream) fiction films (usually) in English, non English language fiction films, documentary films and art house films. In doing so, it is firmly... more...

  • Equality and diversity in marketingby Finola Kerrigan; Anja Schaefer

    Emerald Group Publishing Limited 2007; US$ 199.00

    This e-book of Equal Opportunities International focuses on issues of equality and diversity in marketing. It is intended to explore a range of equality and diversity issues in marketing as well as to start a dialogue between research traditions in the field of equality and diversity and in marketing. The six papers included (two conceptual papers... more...

  • Arts Marketingby Finola Kerrigan; Peter Fraser; Mustafa Ozbilgin

    Taylor and Francis 2007; US$ 58.95

    Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each... more...

  • Marketing the Artsby Daragh O'Reilly; Finola Kerrigan

    Taylor and Francis 2010; US$ 61.95

    Marketing the Arts offers new and exciting ways to study and practice arts marketing, moving away from traditional managerial marketing to embrace other areas of marketing theory, including branding and consumer culture theory. more...

  • New Horizons in Arts, Heritage, Nonprofit and Social Marketingby Roger Bennett; Finola Kerrigan; Daragh O'Reilly

    Taylor and Francis 2013; US$ 135.00

    This book presents a collection of stimulating articles that report some of the freshest and most innovative empirical and conceptual research in arts, heritage, non-profit and social marketing. It was originally published as a special issue of the Journal of Marketing Management. more...

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