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- Oxford University Press, USA 2007; US$ 17.99
True or False?. Most PowerPoint presentations are:. compelling illuminating informative clear and to the point. Answer: False. Make a change following the principles of Stephen Kosslyn:. a world authority on the visual brain a clear and engaging writer. Making PowerPoint presentations that are clear, compelling, memorable, and even enjoyable is not... more...
- Oxford University Press, USA 2006; US$ 64.99
Graphs have become a fixture of everyday life, used in scientific and business publications, in magazines and newspapers, on television, on billboards, and even on cereal boxes. Nonetheless, surprisingly few graphs communicate effectively, and most graphs fail because they do not take into account the goals, needs, and abilities of the viewers. In... more...
- Free Press 2010; US$ 27.95
How do our brains allow us to recognize objects and locate them accurately in space, use mental imagery to remember yesterday's breakfast, read, understand speech, learn to dance, and recall a new telephone number? Recent breakthroughs in brain scanning and computing techniques have allowed researchers to plumb the secrets of the healthy brain's operation;... more...
- Oxford University Press 2006; US$ 28.99
Mental imagery has been a controversial topic in psychology. The major problem has been the inherently private nature of mental images. This book summarizes the arguments and positions, puts them in context, and shows how modern neuroscientific methods can illustrate the representational nature of mental imagery. more...
- Taylor and Francis 2012; US$ 54.95
A comprehensive overview of the current state of research on memory and mind, this book captures the career and influence of Gordon H. Bower (as told by 22 of his students and colleagues), showing how Bower's research and mentoring of students has broadly and deeply affected modern research. In addition to many personal reminisces about Bower's research... more...
- Taylor and Francis 2013; US$ 53.95
These two volumes consist of chapters written by students and colleagues of W.K. Estes. The books' contributors -- themselves eminent figures in the field -- reflect on Estes' sweeping contributions to mathematical as well as cognitive and experimental psychology. As indicated by their titles, Volume I features mathematical and theoretical essays,... more...
- Taylor and Francis 2013; US$ 47.95
The ninth volume in this highly acclaimed series discusses the computational and clinical approaches to pattern recognition and concept formation regarding: visual and spatial processing models; computational models, templates and hierarchical models. An ideal reference for students and professionals in experimental psychology and behavioral analysis.... more...