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The Power of Nice
Crown Publishing Group 2006; US$ 17.95Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog eat dog mentality, the Kaplan Thaler Group has succeeded through chocolate and flowers. In THE POWER OF NICE, through their own experiences and the stories of... more...
Power of Nice
Allen & Unwin 2007; US$ 18.13Nice people don't finish last! They live longer, are healthier, and make more money. Nice companies have lower employee turnover, lower recruitment costs, and higher productivity. See how 'nice' can transform how YOU live and work. more...
Bang!
Crown Publishing Group 2007; US$ 14.95The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention. Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable and highly successful ads, from the irresistibly sentimental... more...
The Power of Small
Crown Publishing Group 2009; US$ 17.95The authors of the national bestseller THE POWER OF NICE once again tackle conventional wisdom with a provocative and counterintuitive book about the importance of sweating the small stuff in our lives and in our careers. Our smallest actions and gestures often have outsized impact on our biggest goals, say Linda Kaplan Thaler and Robin Koval. Did... more...
The Power of Small
Allen & Unwin 2009; US$ 18.17From the compliment you give your partner at the end of the day to the hasty thank you note you dashed out to your childhood friend; from the quick once-over glance you give an email before clicking send, to remembering a client's special moment - little acts go a long way and can make such a difference to so many lives (including your own). more...
The Power of Nice
Ebury Publishing 2011; US$ 10.67Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog-eat-dog mentality, The Kaplan Thaler Group has succeeded through chocolate and flowers. In The Power of Nice , through their own experiences and the stories... more...
The Power of Small
Ebury Publishing 2011; US$ 10.67The authors of the national bestseller The Powe of Nice once again tackle conventional wisdom with a provocative and counterintuitive book about the importance of sweating the small stuff in our lives and in our careers. Our smallest actions and gestures often have outsized impact on our biggest goals, say Linda Kaplan Thaler and Robin Koval.... more...
Erfolg ist eine Kleinigkeit
Campus Verlag 2011; US$ 17.25Hauptbeschreibung Häppchen statt Brocken - wie Sie mit geringem Aufwand mehr erreichen "Auch der längste Weg beginnt mit dem ersten Schritt." Klingt verdächtig nach Großmutters Zeiten? Keinesfalls! Gerade in unserem hektischen Alltag führt uns die Philosophie der kleinen Schritte viel schneller zum Erfolg als der übereilte große Wurf! Linda Kaplan... more...
Erfolg ist eine Kleinigkeit
Campus Verlag 2011; US$ 17.25Hauptbeschreibung Häppchen statt Brocken - wie Sie mit geringem Aufwand mehr erreichen "Auch der längste Weg beginnt mit dem ersten Schritt." Klingt verdächtig nach Großmutters Zeiten? Keinesfalls! Gerade in unserem hektischen Alltag führt uns die Philosophie der kleinen Schritte viel schneller zum Erfolg als der übereilte große Wurf! Linda Kaplan... more...
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