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  • Trendspotting: Think Forward, Get Ahead, Cash in on the Futureby Richard Laermer

    Penguin Group US 2002; US$ 14.95

    This is the book that will show anyone how to discern true signs of change. Here are the hottest tips on what to expect from the economy and technology, arts and entertainment, politics and society at large. Written by a public relations expert, this new insider's guide goes beyond other books on forecasting by revealing the hows and whys of "trendSpotting,"... more...

  • 2011: Trendspotting for the Next Decadeby Richard Laermer

    McGraw-Hill Education 2008; US$ 25.95

    A better time for your business starts in the next decade. Are you ready? In this fast and furious time machine of a book, Richard Laermer shows you how to use-and in some cases abuse-the trends of the next decade (or two) that really matter. As an author with a functional crystal ball, a veteran marketing innovator, and media master,... more...

  • Punk Marketingby Richard Laermer; Mark Simmons

    HarperCollins 2009; US$ 13.99

    The marketing revolution is here, so get on the right side of the barricade and become a part of it! Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control. In Punk Marketing , Laermer and Simmons take an irreverent, penetrating look at the seismic change in the... more...

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