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Most popular at the top
- The Crown Publishing Group 2011; US$ 25.00
"I've only read two business books from cover to cover in the last five years: Buyology and Brandwashed. It is no coincidence that Martin Lindstrom is the author of both of those books. Brandwashed is smart, thought-provoking, and laugh out loud funny." -Steven Levitt, Professor of Economics at the University of Chicago and bestselling author... more...
- Random House Australia 2011; US$ 13.03
A shocking insider's look at how global giants conspire to obscure the truth and manipulate our minds. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the... more...
- Kogan Page 2012; US$ 18.99
In Brandwashed, Martin Lindstrom gives readers a shocking - and unprecedented - behind-the-scenes look at the tricks, strategies and manipulations that businesses, advertisers and retailers across the world use to engineer human desire and compel consumers to open their wallets. more...
- Random House 2012; US$ 14.38
Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. These are just a few of the... more...
- St. Martin's Press 2016; US$ 26.99
Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works... more...
- Hodder & Stoughton 2016; Not Available
In an era where many believe Big Data has rendered human perception and observation 'old-school' or passé, Martin Lindstrom shows that mining and matching technological data with up-close psychological insight creates the ultimate snapshot of who we really are and what we really want. He works like a modern-day Sherlock Holmes, accumulating small... more...
- The Crown Publishing Group 2008; US$ 15.00
"A page-turner" - Newsweek " Lindstrom dishes up results, alongside a buffet of past research, with clear writing and deft reasoning." - Fast Company ?Lindstrom ? has an encyclopedic knowledge of advertising history and an abundance of real-world business experience? - The Washington Post ?Martin Lindstrom, the boy wonder of branding, tells... more...
- Free Press 2008; US$ 15.00
In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful branding companies do differently -- integrating touch, taste, smell, sight, and sound -- with startling and measurable results. Based on the largest study ever conducted on... more...
- Campus Verlag 2009; US$ 21.47
Was wissen wir eigentlich wirklich darüber, warum wir kaufen, was wir kaufen? Niemand hat bisher erschlossen, was genau in unserem Gehirn passiert, wenn wir Kaufentscheidungen treffen ? der Marketingguru Martin Lindstrom ändert das jetzt. In seinem Bestseller »Buyology«, der in 25 Sprachen übersetzt wurde, präsentiert der gebürtige Däne die faszinierenden... more...