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- Taylor and Francis 2014; US$ 63.95
With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles into a strategic marketing plan been more challenging. Even the best product in the world won?t sell without the right reach to your potential... more...
- SAGE Publications 2005; US$ 58.00
Health Promotion is a major focus of government policy and an expanding area of practice involving a range of public health professionals. At the same time, there is much debate about what is meant by "health" and the best strategies for improving, developing and promoting it. In light of these debates , Health Promotion offers a major reappraisal... more...
- American Psychiatric Publishing 2008; US$ 96.00
Divided into three parts, these chapters describe the challenges today's practitioners face in providing optimal mental health care, review proven techniques for quality measurement, and provide 14 detailed case reports of quality improvement projects whose principles and techniques can be replicated or tailored for a variety of clinical settings.... more...
- Cambridge University Press 1990; US$ 43.00
This book raises for the first time developmental issues in relation to the theory of social representations, which Duveen and Lloyd introduced to account for the influence of social life on psychological processes. He describes a society's values, ideas, beliefs and practices as social representations which function both as rule systems structuring... more...
- Taylor and Francis 2014; US$ 54.95
What factors influence adolescents to take up smoking? Why do more girls smoke than boys? In contrast to medical orthodoxy, Smoking in Adolescence looks at smoking from the adolescents' own points of view. What emerges is that regular smokers are seen as fun-loving and nonconformist; cigarettes are a passport to a fashionable, popular and 'hard'... more...
- AltaMira Press 2002; US$ 31.99
This open and engaging book will help you develop thematic tours and train your guides to lead those tours, while aiding you in managing your guide program effectively. The authors' unique approach includes clear step-by-step instructions supplemented with activities and readings. more...
- Campus Verlag 2011; US$ 36.71
Die Welt altert ? nicht nur in Deutschland gibt es stetig mehr alte Menschen, auch in anderen Teilen der Welt ist der wachsende Anteil der Alten an der Bevölkerung eine Herausforderung. In den Ländern des globalen Südens werden alte Menschen erst langsam als hilfsbedürftige Gruppe wahrgenommen, als von Armut betroffen oder als Opfer familialer Gewalt.... more...
- Rowman & Littlefield Publishers 1999; US$ 38.99
Tracing the intertwined roles of food, ethnicity, and regionalism in the construction of American identity, this textbook examines the central role food plays in our lives. Drawing on a range of disciplines?including sociology, anthropology, folklore, geography, history, and nutrition?the editors have selected a group of engaging essays to help students... more...