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  • Advertisingby Iain MacRury

    Taylor and Francis 2009; US$ 34.95

    Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader. Advertising provides a clear and easy guide... more...

  • The Inner World of Doctor Whoby Iain MacRury; Michael Rustin

    Karnac Books 2013; US$ 21.95

    As Doctor Who approaches its fiftieth anniversary recent series have taken the show to new heights in terms of popular appeal and critical acclaim.The Doctor and his TARDIS-driven adventures, along with companions and iconic monsters, are now recognised and enjoyed globally. The time is ripe for a detailed analytic assessment of this cultural phenomenon.Focussing... more...

  • London After Recessionby Gavin Poynter; Iain MacRury; Andrew Calcutt

    Ashgate Publishing Ltd 2012; US$ 134.95

    This book examines the impact of the recession and discusses London's future trajectory as an entrepreneurial city and capital of the United Kingdom. While recognising the enduring capacity of London to 'reinvent' itself, contributors evaluate different dimensions of the city's current and future development through analyses derived... more...

  • ADVERTISING HANDBOOKby Helen Powell; Jonathan Hardy; Sarah Hawkin; Iain MacRury

    Taylor and Francis 2013; US$ 49.95

    The Advertising Handbook is a critical introduction to the practices and perspectives of advertising. It explores the industry and those who work in it and examines the reasons why companies and organizations advertise; how they research their markets; where they advertise and in which media; the principles and techniques of persuasion and their... more...

  • Buy This Bookby Mica Nava; Andrew Blake; Iain MacRury; Barry Richards

    Taylor and Francis 2013; US$ 49.95

    Buy This Book is an important contribution to the history and understanding of consumption and advertising. This book brings together an outstanding collection of writing on the study of advertising, consumer practices and the future directions of research. Advertising and Consumption constitutes an invaluable resource for researchers, teachers... more...

  • The Dynamics of Advertisingby Jackie Botterill; Iain MacRury; Barry Richards

    Taylor and Francis 2013; US$ 70.95

    The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk... more...

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