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Most popular at the top
- Wiley 2003; US$ 26.50
The first complete look at one of America's legendary business leaders This groundbreaking biography by Kevin Maney, acclaimed technology columnist for USA Today, offers fresh insight and new information on one of the twentieth century's greatest business figures. Over the course of forty-two years, Thomas J. Watson took a failing business called... more...
- The Crown Publishing Group 2009; US$ 15.00
A Fresh and Important New Way to Understand Why We Buy Why did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable? The answer lies in the ever-present tension between fidelity (the quality of a consumer?s experience) and convenience... more...
- The Crown Publishing Group 2011; US$ 25.00
What made Wayne Gretzky the greatest hockey player of all time wasn?t his speed on the ice or the uncanny accuracy of his shots, but rather his ability to predict where the puck was going to be an instant before it arrived. In other words, it was Gretzky?s brain that made him exceptional. Over the past fifteen years, scientists have found that what... more...
- Hodder & Stoughton 2011; US$ 10.99
What makes a great CEO, statesman, performer or sportsman is their ability to anticipate events before they happen... to predict where a business trend - even a football - is going a split second before anyone else. The Two-Second Advantage explores the science behind the ways our brains act as predictive machines and shows how you too can learn... more...
- Pearson Education 2011; US$ 23.99
Thomas J Watson Sr?s motto for IBM was THINK, and for more than a century, that one little word worked overtime. In Making the World Work Better: The Ideas That Shaped a Century and a Company , journalists Kevin Maney, Steve Hamm, and Jeffrey M. O?Brien mark the Centennial of IBM?s founding by examining how IBM has distinctly contributed... more...
- Little, Brown Book Group 2016; US$ 18.99
In today's world, it's no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-base sales automation, dethroning the old CRM industry. Airbnb, Workday,... more...
- HarperCollins 2016; US$ 18.99
The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn?t about beating the competition at the old game. It?s about inventing a whole new game?defining a new market category, developing it, and dominating it over time. You... more...