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- Wiley 2007; US$ 29.95
Fair pricing is an issue that affects us all, whether we?re consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices?across a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasoline?impact our everyday lives. Now, with The Price Is Wrong, Maxwell shares her deepest insights... more...
- Emerald Group Publishing Limited 2010; US$ 199.00
This e-book features research presented at the Academy of Marketings 5th International Colloquium, with papers that cover the issues surrounding company brand management in the face of local, national and global constraints in a rapidly changing external environment. more...
- Emerald Group Publishing Limited 2011; US$ 199.00
It is most fitting that research on pricing is included in a special section and e-book of the Journal of Product and Brand Management since pricing and branding are joined at the hip. The primary goal of branding is to get a premium price. There are, of course, subsidiary goals such as increasing customer loyalty and ease of diversification. But getting... more...
- Emerald Group Publishing Limited 2004; US$ 199.00
Price management is one of the most central and sensitive elements of the process of managing a successful brand. Even a small change in price can have a disproportionate change in profitability, thereby increasing the importance of accurate and scientific ways of determining optimal prices. Previously published in: Journal of Product & Brand Management,... more...
- Emerald Group Publishing Limited 2005; US$ 199.00
The approach taken by researchers in the area of behavioral pricing is based on the psychological principles of human perception and information processing as well as on sociological principles of human relations and social norms. In this e-book we feature several researchers who have contributed to this new field of Behavioral Pricing. Their research... more...
- Emerald Group Publishing Limited 2006; US$ 199.00
For the special annual issue on pricing, the articles demonstrate the goals of the journal: to publish both theoretic and practical articles on pricing from international scholars. The first article examines the little-researched profit concerns of managers in low margin markets. more...
- Emerald Group Publishing Limited 2007; US$ 199.00
The practice of pricing is undergoing constant change. The brand managers decision process on what price to charge has evolved over the years, and has become an increasingly complicated task. While pricing decisions were often guided by cost, the competitive nature of markets and the increasing complexity of consumer psychology have shifted pricing... more...