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  • Writing Around the Worldby Matthew McCool

    Continuum International Publishing 2009; US$ 120.00

    Cultures use different writing strategies because they strive for different goals. Some cultures rely on writer responsibility while other cultures rely on reader responsibility. Writer responsibility emphasizes clear and concise prose, actions over subjects, practical implications, and follows a deductive logical structure. Misunderstandings are the... more...

  • Reaching a Global Online Audienceby Matthew McCool

    O'Reilly Media 2007; US$ 9.99

    Internationalizing web sites used to focus on adapting currency formats, time zones, and translation. Although these are important technical considerations, much more is required to adapt a web site for global users. This guide explains several of the deepest dimensions of culture and then uses these intercultural human factors for adapting the... more...

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