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  • Event Sponsorshipby Ian McDonnell; Malcolm Moir

    Taylor and Francis 2013; US$ 50.95

    This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee. The text starts with an investigation of the origins of sponsorship and then considers all important elements of... more...

  • Events Managementby Glenn Bowdin; Johnny Allen; Rob Harris; Ian McDonnell; William O'Toole

    Taylor and Francis 2012; US$ 64.95

    Events Management is the must-have introductory text providing a complete A-Z of the principles and practices of planning, managing and staging events. The book: introduces the concepts of event planning and management presents the study of events management within an academic environment discusses the key components for staging an event,... more...

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