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  • Events Managementby Glenn Bowdin; Johnny Allen; Rob Harris; Ian McDonnell; William O'Toole

    Taylor and Francis 2012; US$ 64.95

    Events Management is the must-have introductory text providing a complete A-Z of the principles and practices of planning, managing and staging events. The book: introduces the concepts of event planning and management presents the study of events management within an academic environment discusses the key components for staging an event,... more...

  • Events Sponsorshipby Ian McDonnell; Malcolm Moir

    Taylor and Francis 2013; US$ 46.95

    The text starts with an investigation of the origins of sponsorship and then considers all important elements of Events sponsorship management. It considers what is sponsorship, its history and evolution, what its marketing uses are, how it can used efficiently; the benefits it can bring to an event; and how its results can be measured. To reflect... more...

  • Events Managementby Glenn Bowdin; William O'Toole; Johnny Allen; Rob Harris; Ian McDonnell

    Taylor and Francis 2006; US$ 62.95

    Events Management second edition provides an introduction to the principles and practices associated with planning, managing and staging events. The book: * Introduces the key concepts of event planning and management * Discusses the key components for staging an event, and covers the whole process from creation to evaluation * Examines the events... more...

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