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  • Contemporary Thoughts on Corporate Branding and Corporate Identity Managementby T C Melewar; Elif Karaosmanoglu

    Palgrave Macmillan 2008; US$ 135.00

    A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications. more...

  • Police Crime Commissionersby T. C. Melewar; Bill Merrilees; Andrew Lindridge

    Emerald Group Publishing Limited 2014; US$ 199.00

    The belief that there was a disconnection between police forces and the communities they served and that this was responsible for eroding public trust and confidence in the police service underpinned the government’s decision to institute a fundamental change to the governance of policing. Accordingly, the 2011 Police Reform and Social Responsibility... more...

  • Corporate Brandingby T C Melewar; S F Syed Alwi

    Taylor and Francis 2015; US$ 59.95

    A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realize how it can boost business performance in measurable ways. For example, it promotes... more...

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