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Most popular at the top
- HarperCollins 2009; US$ 12.74
In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado," a make or... more...
- HarperCollins 2009; US$ 13.49
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for... more...
- HarperCollins 2009; US$ 15.99
The fault line -- that dangerous, unstable seam in the economy where powerful innovations and savage competition meet and create market-shattering tremors. Every company lives on it; no manager can control it. In the original edition of Living on the Fault Line, Geoffrey Moore presented a compelling argument for using shareholder value (or share... more...
- HarperCollins 2011; US$ 17.99
?Readthis book to learn how to create a company as powerful as Apple.??Guy Kawasaki,former chief evangelist of Apple In Escape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm , teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era ofcompetition.... more...
- Gabler Verlag 2013; Not Available
"Eine umsetzbare, revolutionäre Sicht auf das Marktgeschehen." manager magazin "Das Tornado-Phänomen" zeigt, welche Strategien erforderlich sind, um im Aufwind des Hyper-Wachstums schnellebiger Märkte die Marktführerschaft zu übernehmen. Durch einen Blick hinter die Kulissen erfährt der Leser, wie bedeutende Unternehmen zu Marktführern wurden. ... more...
- Penguin Books Ltd 2013; US$ 16.91
A classic anthology of American poetry, from the colonial beginnings in the seventeenth century right through to the twentieth century. From Anne Bradstreet to Ralph Waldo Emerson, from William Carlos Williams to Walt Whitman, from Emily Dickenson to Ai, this collection ranges widely across the American poetic spectrum. more...
- HarperCollins 2014; US$ 15.99
The bible for bringing cutting-edge products to larger markets?now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm , Geoffrey A. Moore shows that in the Technology Adoption Life Cycle?which begins with innovators and moves to early adopters, early majority, late majority, and laggards?there is... more...
- Penguin Books Ltd 2006; US$ 12.40
When wealthy Rowland Mallet first sees a sculpture by Roderick Hudson, he is astounded and pronounces it to be a work of genius, and is equally entranced by the sculptor's beauty, spirit and charisma. Wishing to give the impoverished artist the opportunity to develop his talent, he takes Roderick from America to Rome, where he becomes the talk of the... more...
- Penguin Books Ltd 2003; US$ 9.01
When Isabel Archer, a beautiful, spirited American is brought to Europe by her wealthy aunt Touchett, it is expected that she will soon marry. But Isabel, resolved to enjoy the freedom that her fortune has opened up and to determine her own fate, does not hesitate to turn down two eligible suitors. It is only when she finds herself irresistibly drawn... more...