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Crossing the Chasm
HarperCollins 2009; US$ 14.99Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for... more...
The Gorilla Game
HarperCollins 2009; US$ 21.99The Possibilities Are Staggering: Had you invested $10,000 in Cisco Systems back in early 1990, your investment would now be worth $3,650,000 Similarly, a $10,000 investment made in Microsoft in 1986 would be valued at more than $4,721,000 today $10,000 invested in Yahoo! in 1996 would today be worth $317,000 How do you get in... more...
Inside the Tornado
HarperCollins 2009; US$ 13.99In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado," a make or... more...
Living on the Fault Line
HarperCollins 2009; US$ 21.99The fault line -- that dangerous, unstable seam in the economy where powerful innovations and savage competition meet and create market-shattering tremors. Every company lives on it; no manager can control it. In the original edition of Living on the Fault Line, Geoffrey Moore presented a compelling argument for using shareholder value (or share... more...
Dealing with Darwin
Penguin Group US 2005; US$ 16.00The Darwinian struggle of business keeps getting more brutal as competitive advantage gaps get narrower and narrower. Anything you invent today will soon be copied by someone else?probably better and cheaper. Many companies thrive during the early stages of their life cycle, only to fall slack during periods of inertia and die out while others surge... more...
Escape Velocity
HarperCollins 2011; US$ 21.99?Readthis book to learn how to create a company as powerful as Apple.??Guy Kawasaki,former chief evangelist of Apple In Escape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm , teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era ofcompetition.... more...
Escape Velocity
HarperCollins 2011; Not Available?Readthis book to learn how to create a company as powerful as Apple.??Guy Kawasaki,former chief evangelist of Apple In Escape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm , teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era ofcompetition.... more...
Roderick Hudson
Penguin Books Ltd 2006; Not AvailableWhen wealthy Rowland Mallet first sees a sculpture by Roderick Hudson, he is astounded and pronounces it to be a work of genius, and is equally entranced by the sculptor?s beauty, spirit and charisma. Wishing to give the impoverished artist the opportunity to develop his talent, he takes Roderick from America to Rome, where he becomes the talk of the... more...
The Portrait of a Lady
Penguin Books Ltd 2003; Not AvailableWhen Isabel Archer, a beautiful, spirited American is brought to Europe by her wealthy aunt Touchett, it is expected that she will soon marry. But Isabel, resolved to enjoy the freedom that her fortune has opened up and to determine her own fate, does not hesitate to turn down two eligible suitors. It is only when she finds herself irresistibly drawn... more...
Rheumatology
Manson Publishing Ltd 2013; US$ 49.95A complete and concise introduction to rheumatic illness. It covers epidemiology, pathogenesis, diagnosis and management of each condition. The book will be useful for recently qualified physicians/residents, general practitioners, medical students and other healthcare professionals involved in the care of patients with rheumatic disease. more...
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