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  • ZAGby Marty Neumeier

    Pearson Education 2006; US$ 23.99

    "When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author?s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional... more...

  • The Designful Companyby Marty Neumeier

    Pearson Education 2009; US$ 23.99

    Part manifesto, part handbook, THE DESIGNFUL COMPANY provides a lively overview of a growing trend in management?design thinking as a business competence. According to the author, traditional managers have relied on a two-step process to make decisions, which he calls ?knowing? and ?doing.? Yet in today?s innovation-driven marketplace, managers need... more...

  • The Brand Gap, Revised Edition, Adobe Readerby Marty Neumeier

    Pearson Education 2005; US$ 23.99

    THE BRAND GAP is the first book to present a unified theory of brand-building.  Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a ?charismatic brand??a brand that customers feel is essential to their lives. In an entertaining two-hour read you?ll... more...

  • Metaskillsby Marty Neumeier

    Pearson Education 2012; US$ 22.99

    "A rousing manifesto of mastery in a connected world." ?Google The Industrial Age has taught us how to break problems into parts, but not how to build parts into solutions. We?re baffled when we?re confronted with complex challenges like recession, political gridlock, climate change, childhood obesity, pollution, and failing schools. We see them... more...

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