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Most popular at the top

  • Strategic Customer Managementby Adrian Payne; Pennie Frow

    Cambridge University Press 2013; US$ 48.00

    The first textbook to integrate relationship marketing and CRM. Case studies from around the world connect theory with global practice. more...

  • Handbook of CRMby Adrian Payne

    Taylor and Francis 2012; US$ 75.00

    Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field. It is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems... more...

  • Marketing Planning for Servicesby Adrian Payne; Malcolm McDonald

    Taylor and Francis 2012; US$ 78.95

    Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services... more...

  • Relationship Marketingby Martin Christopher; Adrian Payne; David Ballantyne

    Taylor and Francis 2013; US$ 55.95

    Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder... more...

  • Relationship Marketingby Helen Peck; Martin Christopher; Moira Clark; Adrian Payne

    Taylor and Francis 2013; US$ 80.00

    Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers... more...

  • Marketing Plans for Servicesby Malcolm McDonald; Pennie Frow; Adrian Payne

    Wiley 2011; US$ 60.00

    Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. The marketer is taken step-by-step through the key phases of the marketing... more...

  • Customer Relationship Managementby Simon Knox; Adrian Payne; Lynette Ryals; Stan Maklan; Joe Peppard

    Taylor and Francis 2007; US$ 75.00

    Customer Relationship Management presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne's five key processes, the book demonstrates a systematic management progression that will guarantee the maximum impact and efficiency of a CRM programme. The book backs up these five processes - strategy development,... more...

  • The Creative Arts in Palliative Careby Nigel Hartley; Malcolm Payne; Adrian Butchers; Sam Dobbs; Abi Gill

    Jessica Kingsley Publishers 2008; US$ 36.95

    Use of the arts in palliative care settings is a powerful and effective way of addressing the practical, psychological, social and spiritual issues faced by service users in end-of-life care. This book uncovers the possibilities for using the creative arts and provides guidance on how to implement arts projects successfully. more...

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