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Most popular at the top

  • Marketing Logisticsby Martin Christopher; Helen Peck

    Taylor and Francis 2012; US$ 55.95

    This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved. As well as drawing upon current research and the experience of firms worldwide,... more...

  • Performing Leadershipby Professor Edward Peck; Dr Helen Dickinson

    Palgrave Macmillan 2009; US$ 115.00

    A rigorous analysis of the implications of leadership being seen literally or metaphorically as a performance. The book introduces a framework which examines the performance of leadership through the dimensions of enactment, narrative and audience, focusing throughout on the ways in which managers can apply these ideas in their own leadership. more...

  • Relationship Marketingby Helen Peck; Martin Christopher; Moira Clark; Adrian Payne

    Taylor and Francis 2013; US$ 80.00

    Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers... more...

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