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  • Strategic Planning for Information Systemsby John Ward; Joe Peppard

    Wiley 2003; US$ 70.95 US$ 61.49

    "Accessibility and clarity of purpose maintained throughout." Journal of Information Technology "Clear, practical, comprehensive." Output "A clear exposition of the impact that IS has had on business performance." Long Range Planning "Lucid analysis." Computer Weekly Strategic Planning for Information Systems (3rd Edition) explores... more...

  • The Strategic Management of Information Systemsby Joe Peppard; John Ward

    Wiley 2016; US$ 71.50 US$ 61.97

    A comprehensively updated revision of a book regarded by many as one the leading and authoritative titles for practitioners, academics and students in the domain of information systems and technology (IS/IT) strategy.   Presents a structured framework with tools, techniques and ways of thinking which provide a practical approach to building... more...

  • Customer Relationship Managementby Simon Knox; Adrian Payne; Lynette Ryals; Stan Maklan; Joe Peppard

    Taylor and Francis 2007; US$ 75.00

    Customer Relationship Management presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne's five key processes, the book demonstrates a systematic management progression that will guarantee the maximum impact and efficiency of a CRM programme. The book backs up these five processes - strategy development,... more...

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