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Media Firms
Taylor and Francis 2005; US$ 42.95Media Firms presents studies applying the company level approach to media and communication firms. It explores differences among missions, strategies, organizational choices, and other business decisions. Reviewing economic factors and pressures on media and communications companies, this book seeks to improve understanding of how these elements... more...
Media Product Portfolios
Taylor and Francis 2005; US$ 44.95Media product portfolios are rapidly becoming the predominant shared characteristic of media companies worldwide. The phenomenon involves firms from all kinds of media--newspapers, magazines, television, radio, cinema--and is found in enterprises ranging from small, local firms to large, globalized companies. This volume is the result of a coordinated... more...
Digital Terrestrial Television in Europe
Taylor and Francis 2004; US$ 52.95Digital technology for the production, transmission, and reception of television is expected to replace analogue transmission throughout the world. The timetable for this transition is uncertain and different projections have been made for virtually every country in the world. This book gives the exhaustive details of the issues of this changeover... more...
Media Clusters
Edward Elgar Publishing 2011; US$ 40.00This impressive new volume uniquely focuses on the phenomenon of media clusters and is designed to inform policy makers, scholars, and media practitioners about the underlying challenges of media firm agglomerations, their potential, and their effects. Including an array of distinguished contributors, this book explores the rationale and purpose of... more...
The Internet and the Mass Media
SAGE Publications 2008; US$ 62.00This unique book investigates the impact of the Internet on the media industries and provides the first multi-disciplinary analysis of the changes it has brought to date and its likely future development more...
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