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  • Destination Brandingby Nigel Morgan; Annette Pritchard; Roger Pride

    Taylor and Francis 2007; US$ 51.95

    In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding... more...

  • Destination Brandsby Nigel Morgan; Annette Pritchard; Roger Pride

    Taylor and Francis 2012; US$ 57.95

    This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts... more...

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