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Most popular at the top

  • FINDING NEW BUSINESSby Rodney Overton

    Martin Books 2007; US$ 24.95

    Finding business is the first step in the sales process - and without a sale nothing much will happen in any business. And of course without sales no business will be able survive for very long. Every business organisation and sales person needs to be constantly prospecting for new business and new customers. Details around 200 cost effective methods... more...

  • MANAGING HUMAN RESOURCESby Rodney Overton

    Martin Books 2007; US$ 24.95

    Easy to read and use. Human Resources are the cornerstone of any business. This book has broad appeal to all levels of business and management, including laymen. Provides a wide range of information and suggestions for dealing with critical people issues. Use this book to write your own H.R. manual! Your best resource in business is your people!... more...

  • STARTING AND MANAGING YOUR OWN BUSINESSby Rodney Overton

    Martin Books 2007; US$ 24.95

    Starting your own a successful business, and then managing to ensure both profit and growth, can be very exciting and stimulating. At the same time it can be fraught with untold perils and dangers. The results of success can be great, even immense, though the risk of failure is always very close at hand. This book is especially aimed at those thinking... more...

  • BUSINESS COMMUNICATIONby Rodney Overton

    Martin Books 2007; US$ 24.95

    An easy to understand look at different communication issues and methods. A communication model, listening, body language, non verbal communication, open - closed questions, feedback, interviews, questionnaires. Contains case studies. Popular text book for colleges. Perfect bound, 190x250mm publication, 96 pages Contents include: Communication... more...

  • MARKETING ON A BUDGETby Rodney Overton

    Martin Books 2007; US$ 24.95

    An ideal reference book for people in any business looking for cost effective ways to market their business. Contains more than 60 case studies full of cost effective marketing tips. Also explains marketing theory, marketing plans, market segments, demo-graphics, and the four P's. What can you do to provide your business - large or small - with... more...

  • 101 BUSINESS CHECKLISTby Rodney Overton

    Martin Books 2007; US$ 24.95

    Prepared in response to requests from bookshops, commerce and industry for a book, ?with lots of checklists that we can use to measure performance, as well use as prompts for planning and managing.? The checklists include Planning, Human Resources, Marketing, Sales, new businesses, new products and Management. A valuable planning and control tool... more...

  • Launching New Products and Servicesby Rodney Overton

    Martin Books 2007; US$ 24.95

    This book is a must for anybody involved in, or about to become involved in, launching new products and services to the market place. It is easily understood, and provides a wide and extensive range of information dealing with critical issues involved in launching new products. Contents include: Planning Strategic management Registrations... more...

  • Improve Your Management Skillsby Rodney Overton

    Martin Books 2007; US$ 24.95

    Managers are expected to perform four basic tasks in the successful running of their business - planning, leading, organising and controlling. In carrying out these activities they need to formulate strategies for success and to communicate those strategies to staff at all levels. This book is intended to provide stimulation for managers at any... more...

  • Business Strategy Made Simpleby Rodney Overton

    Martin Books 2007; US$ 24.95

    What is business strategy? How will it help me create a competitive advantage? Looks at developing strategies and strategic plans, vision, mission and values, analysing the business environment, people and leadership, implementing strategies. Contents include: What is Business Strategy? Business strategy defined The aim of strategy Levels of... more...

  • Analysing Your Businessby Rodney Overton

    Martin Books 2007; US$ 24.95

    This book is intended to offer a range of prompts for a number of wide and diverse business areas which can be easily measured and analysed by business managers in a short time frame and thus offer an analysis and diagnosis of business performance and which can be used to improve both performance and profits. Many people fail to understand that... more...