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Most popular at the top

  • Launching New Products and Servicesby Rodney Overton

    Martin Books 2007; US$ 24.95

    This book is a must for anybody involved in, or about to become involved in, launching new products and services to the market place. It is easily understood, and provides a wide and extensive range of information dealing with critical issues involved in launching new products. Contents include: Planning Strategic management Registrations... more...

  • Improve Your Management Skillsby Rodney Overton

    Martin Books 2007; US$ 24.95

    Managers are expected to perform four basic tasks in the successful running of their business - planning, leading, organising and controlling. In carrying out these activities they need to formulate strategies for success and to communicate those strategies to staff at all levels. This book is intended to provide stimulation for managers at any... more...

  • Business Strategy Made Simpleby Rodney Overton

    Martin Books 2007; US$ 24.95

    What is business strategy? How will it help me create a competitive advantage? Looks at developing strategies and strategic plans, vision, mission and values, analysing the business environment, people and leadership, implementing strategies. Contents include: What is Business Strategy? Business strategy defined The aim of strategy Levels of... more...

  • Analysing Your Businessby Rodney Overton

    Martin Books 2007; US$ 24.95

    This book is intended to offer a range of prompts for a number of wide and diverse business areas which can be easily measured and analysed by business managers in a short time frame and thus offer an analysis and diagnosis of business performance and which can be used to improve both performance and profits. Many people fail to understand that... more...

  • Business Management Toolsby Rodney Overton

    Martin Books 2007; US$ 24.95

    Tips, tools and skills for managers. Wide ranging and comprehensive contents of interest to managers at all levels anywhere in the world! Broad categories include: Management, leadership, planning Management functions Competent first line management The evolution of global enterprise Management skills The Management Plan Human Resources... more...

  • Tenders and Proposals Made Simpleby Rodney Overton

    Martin Books 2007; US$ 24.95

    Tips and prompts to help you write a quality proposal which will get you noticed. Contains easy to use formats for completing a quality business proposal or tender. Explains the characteristics of a good proposal and the pitfalls. Also may other tips and prompts. Most people involved in a business organisation will have cause to write a detailed Tender,... more...

  • Sponsorshipsby Rodney Overton

    Martin Books 2007; US$ 24.95

    Sponsorship decisions are major purchasing decisions for potential sponsors that involve careful consideration Finding sponsors and selling sponsorships is a difficult task at any time. Sponsorship is an investment, in cash or in kind, in return for access to exploitable business potential associated with an event or highly publicised entity. If... more...

  • Small Business Managementby Rodney Overton

    Martin Books 2007; US$ 24.95

    Small Business Management is really about turning your products and services into cash, maximising your profits, providing an adequate return on investment and creating a business which can be sold for capital gains at a future date. To achieve this means providing appropriate attention to myriad details! Good managers do it more effectively than... more...

  • Selling Made Simpleby Rodney Overton

    Martin Books 2007; US$ 24.95

    Discusses the critical issues for people wishing to learn the basics required to become a successful sales representative. Recommended handbook for a number of popular courses, 7 steps in the sales process, prospecting, qualifying customers, budgets, overcoming objections, closing the sale, the customer, the sales pitch, features, benefits, AIDA, budgets,... more...

  • Sales Management by Rodney Overton

    Martin Books 2007; US$ 24.95

    Issues for Sales Managers, business owners and those likely to assume the role of managing a sales team, such as recruiting, motivating, creating and leading a sales team. Overviews the skills required to successfully manage a sales team, and how to maximise, control and measure their performance and set budgets and territories. Includes: The... more...