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Most popular at the top

  • The Anatomy of Buzzby Emanuel Rosen

    Crown Publishing Group 2002; US$ 15.95

    A groundbreaking guide to creating the word-of-mouth magic that cuts through the skepticism and information overload of today's consumers, and drives sales-and profits-to new heights. What turns a "sleeper" into a box-office bonanza or catapults a just-released book to the top of bestseller lists? How do people decide which car to buy, which fashions... more...

  • Offences Against the Personby Emanuel Rosen

    Taylor and Francis 1999; US$ 112.00

    First published in 1999. Routledge is an imprint of Taylor & Francis, an informa company. more...

  • The Anatomy of Buzz Revisitedby Emanuel Rosen

    Crown Publishing Group 2009; US$ 15.95

    A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today?s online world With two-thirds new material and scores of current examples from today?s most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works.... more...

  • Buzzby Emanuel Rosen

    Profile Books 2010; US$ 13.31

    Buzz is the most valuable marketing tool there is - and yet it's under-researched and overlooked as a method of reaching customers. The groundbreaking The Anatomy of Buzz told us why buzz matters: studies and real-life phenomena from the iMac to Cold Mountain prove that consumer recommendations are the best form of advertising or marketing. Now Rosen,... more...

  • Absolute Valueby Itamar Simonson; Emanuel Rosen

    HarperCollins 2014; US$ 18.99

    Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework?the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies. How people buy things has changed profoundly?yet the fundamental... more...

  • Absolute Valueby Itamar Simonson; Emanuel Rosen

    HarperCollins 2014; Not Available

    Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework?the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies. How people buy things has changed profoundly?yet the fundamental... more...

  • Absolute Valueby Itamar Simonson; Emanuel Rosen

    HarperCollins 2014; Not Available

    Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework?the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies. How people buy things has changed profoundly?yet the fundamental... more...

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