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  • The Business Growth Benefits of Higher Educationby David Greenaway; Chris D. Rudd

    Palgrave Macmillan 2014; US$ 105.00

    This book tackles the role of universities in driving economic growth. Their role as providers of talent, technology and new ideas is considered in the light of the 2008 Global Financial Crisis. A series of expert authors consider success, opportunity and how national frameworks can be fine-tuned to deliver business success. more...

  • Global Political Marketingby Jennifer Lees-Marshment; Chris Rudd; Jesper Stromback

    Taylor and Francis 2009; US$ 54.95

    There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies.... more...

  • Politics and the Mediaby Geoff Kemp; Babak Bahador; Kate McMillan; Chris Rudd

    Auckland University Press 2016; US$ 29.15

    Journalists and presidents, hacks and spin doctors, media moguls and prime ministers: in New Zealand and around the world, politics and the media are deeply intertwined. Politics and the Media is the second edition of New Zealand?s leading introduction to the subject. The book introduces students to the rich literature on media and politics internationally,... more...

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