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  • Intelligente Werbung, Exzellentes Marketingby Christiian Zich

    Wiley 2012; US$ 34.95

    Dieses Buch richtet sich an Marketingverantwortliche und Agenturen. Es bietet eine pragmatische Vorgehensweise für die Erstellung von "Advertisements that sell": - ein Reifegradmodell (Basic, Managed, Advanced, Excellent), anhand dessen jeder Mitarbeiter und jede Führungskraft schnell feststellen kann, wie gut die Marketingorganisation... more...

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