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  • Olympic Marketingby Alain Ferrand; Jean-Loup Chappelet; Benoit Seguin

    Taylor and Francis 2012; US$ 55.95

    The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial security and stability of the Olympic movement. This book is the first to explain the principles of Olympic marketing and to demonstrate how they can... more...

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