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  • Television and its Viewersby James Shanahan; Michael Morgan

    Cambridge University Press 1999; US$ 34.00

    Television and its Viewers reviews 'cultivation' research, which investigates the relationship between exposure to television and beliefs about the world. Shanahan and Morgan present a sweeping historical view of television as a technology and as an institution. Shanahan and Morgan's study looks forward as well as back, to the development of cultivation... more...

  • Computing Attitude and Affect in Textby James G. Shanahan; Yan Qu; Janyce Wiebe

    Springer 2006; US$ 119.99

    Addresses attitude, affect, and subjective opinion. This book presents various conceptual models and computational methods, including distinguishing attitudes from simple factual assertions, distinguishing between the author's reports from reports of other people's opinions, and distinguishing between explicitly and implicitly stated attitudes. more...

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