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- Taylor and Francis 2012; US$ 52.95
Introduction to Sports Marketing is the first book to take the beginner through the sometimes baffling world of sports marketing. Written in a very accessible manner specifically for anyone at the start of their careers, this book explains the basic principles and practices of strategic marketing in the sports industry. Packed with cases, questions,... more...
- Skyhorse Publishing 2011; US$ 12.95
Originally published in 1824, this firsthand account describes how, in June 1822, young English seaman Aaron Smith was taken captive by Cuban pirates when his ship was boarded en route from Jamaica to England. A skilled navigator, fluent in Spanish, and regarded as what was then acceptable as a ship?s surgeon, he was an attractive candidate for conscription.... more...
- Palgrave Macmillan 2004; US$ 75.00
The Sport Business Future examines the impact of powerful changes on the business of sport, including human-computer interfaces, gene therapy and artificial intelligence. It focuses upon probable future trends, including the athlete of the future, corporate sport citizenship and environmentally friendly 'green' sport. The Sport Business Future ,... more...
- Palgrave Macmillan 2005; US$ 70.00
Sport represents a very intense and dynamic form of competition for individuals and for teams. Many of the themes of business, including leadership, teamworking, mentoring and coaching, strategy, innovation, etc. occur in sport in a very acute and focused way and will determine success or failure. With the use of compelling international examples... more...
- Edward Elgar Publishing 2011; US$ 40.00
Philosophies of Organizational Change explains the assumptions that drive different perspectives on organizational change management. The book describes and examines the myriad philosophical interpretations of change, revealing how and why managers confront change using so many competing methods. Each philosophy introduces the reader to the key theories... more...
- Palgrave Macmillan 2002; US$ 115.00
Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework... more...
- Taylor and Francis 2014; US$ 145.00
Drug free sport is an unattainable aspiration. In this critical, paradigm-shifting reappraisal of contemporary drug policy in sport, Bob Stewart and Aaron Smith argue that drug use in sport is an inexorable consequence of the nature, structure and culture of sport itself, and offer a powerful argument for creating a legitimate space for drug use in... more...
- Taylor and Francis 2004; US$ 75.95
Australian sport policy has led the world. This book examines the ways in which government has affected the development of Australian sport since 1919, identifying the political, economic and cultural context in which policies were set, and examining critical policy shifts. more...
- HarperCollins 2009; US$ 13.99
With economic uncertainty reaching unprecedented levels, Aaron W. Smith's accessible nine-step plan to take control of your financial future will resonate whether you're just starting out or finding yourself midlife with concerns about your retirement. In The Black will transform your retirement plans, regardless of income, by offering concrete... more...
- Taylor and Francis 2014; US$ 115.00
There is an extensive literature on Goal Attainment Scaling (GAS), but the publications are widely scattered and often inaccessible, covering several foreign countries and many professional disciplines and fields of application. This book provides both a user manual and a complete reference work on GAS, including a comprehensive account of what the... more...