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Most popular at the top
- Wiley 2011; US$ 24.95 US$ 14.97
It's a new era of business and consumerism?and you play a role in defining it Today's biggest trends?the mobile web, social media, real-time?have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about... more...
- Wiley 2013; US$ 29.95 US$ 20.96
"In today?s rapidly changing digital environment, Darwinism is alive and well. What?s the Future of Business doesn't just explore trends and theories; it introduces a dynamic, actionable path to transformation." ? Evan Greene, CMO, The Recording Academy, Producers of the GRAMMY Awards Rethink your business model to incorporate the power... more...
- Wiley 2015; US$ 30.00 US$ 18.00
Welcome to a new era of business in which your brand is defined by those who experience it. Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you re not around? In an always-on world where everyone is connected to information and also one another, customer experience... more...
- Wiley 2011; US$ 18.95 US$ 13.27
The ultimate guide to branding and building your business in the era of the Social Web?revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business?one network and one tool at a time. It leads you through the detailed and specific steps... more...
- Wiley 2013; US$ 3.99 US$ 2.39
How to align social media with business strategy for real results For years now, businesses have approached social media in an experimental fashion unconnected to real results. There's a reason why the question about ROI is met with such hostility. But it's time for businesses to get serious about social. In this concise e-book, noted authors and... more...
- Pearson Education 2009; US$ 29.99
Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that... more...
- Pearson Education 2009; US$ 1.99
This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. Powerful new ?VNR 2.0? techniques that cut through clutter and deliver your message the way your audience... more...
- Pearson Education 2009; US$ 1.99
This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. Discover the new public relations for the Web 2.0 era--and what it means to you , the PR professional... more...
- Pearson Education 2010; US$ 1.99
This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. Social media releases: what they are, what they aren?t, and how to make the most of them. ... more...