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- Taylor and Francis 2012; US$ 37.99
Step-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and techniques with useful tables, graphs, and exhibits.... more...
- Taylor and Francis 2010; US$ 35.95
What is the role of the individual school 'subject' and 'subject teacher' within school? Is it to teach a set of core subject knowledge, skills and understanding in a way that remains faithful to long-standing subject cultures and pedagogies? Or is there another way to consider how the curriculum and the notion of individual subjects and teachers'... more...
- Taylor and Francis 2012; US$ 42.95
The Guided Reader for Secondary English draws on extracts from the published work of some of the most influential education writers to provide insight, guidance and clarity about key issues affecting Secondary English teachers. The book brings together key extracts from classic and contemporary writing and contextualises these in both theoretical... more...
- Taylor and Francis 2004; US$ 39.95
At a time when school-based English is in danger of becoming reductive and mechanistic, the authors of this book reconsider the fundamental philosophy of English teaching, evaluate current practice and offer a practical framework for new approaches to teaching this important subject. The authors draw on recent initiatives in the area, including... more...
- Taylor and Francis 2009; US$ 41.95
Now in an updated third edition, English Teaching in the Secondary School is a comprehensive guide to the theory and practice of teaching English. Presenting an informed view of current educational policy, the authors provide advice to help students creatively and independently interpret government initiatives and incorporate them in their teaching... more...
- Taylor and Francis 2013; US$ 48.95
Meeting the Standards in Secondary English provides detailed subject knowledge, including the detailed pedagogical knowledge needed to teach English in secondary schools, support activities for work in schools and self-study and information on professional development for secondary schools. This practical, comprehensive and accessible book should... more...
- Haworth Press 2001; US$ 79.95
This step-by-step textbook shows how to design, conduct, and interpret market research. Marketing Research: Text and Cases offers clear explanations and plenty of charts, graphs, figures, and case studies to make important points easier for students to grasp. The thorough instructor's manual includes a sample syllabus, research projects tips and forms,... more...