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Most popular at the top
- Wiley 2003; US$ 45.00 US$ 39.00
Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of "workouts" that analyze the fundamental reasons behind the success of brands across a range of business areas. It will help brand managers ensure the healthy life of their brands by focusing on the attitudes, behaviors, and... more...
- Wiley 2006; US$ 65.00 US$ 56.33
Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets. This book presents a single-minded focus on brand stretching... more...
- Wiley 2003; US$ 24.99 US$ 19.99
Discover new security features and easier installation Light up your system with a new resource manager, volume manager, and directory server In the dark about Solaris 9? Open this book and let the sun shine in! It'll help you chart a course for StarOffice, explore CDE and GNOME desktops, and harness Solaris power to configure Web servers, access... more...
- Wiley 2007; US$ 54.00 US$ 46.80
David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth. Designed in a highly practical... more...
- Palgrave Macmillan 2002; US$ 165.00
The book looks at the development of policing in a town noted for its high levels of crime. Through a detailed study of policing and police work over the period c. 1840-1914 it shows how the turbulent community of the early Victorian years was turned into a policed society by the end of the century. more...
- Wiley 2010; US$ 22.00 US$ 15.40
Bestselling author David Taylor returns with his take on business coaching. No fuss. No jargon. Just great ideas. The Naked Coach is the back-to-basics book on coaching that will make sense of coaching and place it back at the very heart of the business agenda. It will make understanding, learning and teaching coaching simple. The Naked Coach tells... more...
- Elsevier Science 2010; US$ 128.00
Critical distance methods are extremely useful for predicting fracture and fatigue in engineering components. They also represent an important development in the theory of fracture mechanics. Despite being in use for over fifty years in some fields, there has never been a book about these methods ? until now. So why now? Because the increasing use... more...
- Wiley 2010; US$ 19.95 US$ 13.97
Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle... is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer's... more...
- Wiley 2010; US$ 19.95 US$ 13.97
This is a book about becoming a millionaire. Not through investment, although you may invest the money that you make. Not through savings, although you will be able to have some of those. And not through betting on the 4.10 at your local race track. This is a 'how to' book like no other, with seven possible paths, all leading to the same outcome. ... more...
- Karnac Books 1999; US$ 14.95
The Talking Cure shows how the mind operates through all stages of life. Drawing on Tavistock Clinic research and case studies, it demonstrates just how much "the heart has its reasons the reason knows not of". Providing insights into many areas of contemporary life and into the challenges of the future, this book provides a valuable insight into one... more...