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Most popular at the top
- The Floating Press 2014; US$ 3.99
Whether you're a vocal practitioner or a music enthusiast, David C. Taylor's The Psychology of Singing will guide you to a deeper appreciation of the art. Taylor takes a controversial stance against a scientific approach to vocal control and instead emphasizes the mental, psychological, and even spiritual aspects of signing. more...
- Wiley 2003; US$ 45.00
Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of "workouts" that analyze the fundamental reasons behind the success of brands across a range of business areas. It will help brand managers ensure the healthy life of their brands by focusing on the attitudes, behaviors, and... more...
- Wiley 2006; US$ 65.00
Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets. This book presents a single-minded focus on brand stretching... more...
- Palgrave Macmillan 2002; US$ 165.00
The book looks at the development of policing in a town noted for its high levels of crime. Through a detailed study of policing and police work over the period c. 1840-1914 it shows how the turbulent community of the early Victorian years was turned into a policed society by the end of the century. more...
- Wiley 2007; US$ 54.00
David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth. Designed in a highly practical... more...
- Elsevier Science 2010; US$ 128.00
Critical distance methods are extremely useful for predicting fracture and fatigue in engineering components. They also represent an important development in the theory of fracture mechanics. Despite being in use for over fifty years in some fields, there has never been a book about these methods ? until now. So why now? Because the increasing use... more...
- Wiley 2010; US$ 19.95
Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle... is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer's heart... more...
- Karnac Books 1999; US$ 15.95
The Talking Cure shows how the mind operates through all stages of life. Drawing on Tavistock Clinic research and case studies, it demonstrates just how much "the heart has its reasons the reason knows not of". Providing insights into many areas of contemporary life and into the challenges of the future, this book provides a valuable insight into one... more...
- Destiny Image, Inc. 2011; US$ 15.99
Heaven is a very real place. It is God’s desire that everyone spends eternity there. So, what is Heaven really like? Now, in this sequel, David E. Taylor shares his many different trips to heaven but mainly the “Special one” that he had in the fall of the year 2000. In this visit, Jesus Christ came into his... more...
- Destiny Image, Inc. 2011; US$ 16.99
YOU can experience Jesus face-to-face! Many amazing face-to-face visitations from Jesus Himself are intimately detailed by author David E. Taylor in this beautifully woven true and continuing love story about his conversion and life journey with Jesus. Actual conversations with Jesus are included as well as descriptions of Christ s personality,... more...