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Space Race
Wiley 2005; US$ 45.00Five years ago the world of agency communications turned upside down. Ogilvy introduced 360 degree thinking, Unilever formulated their ABC process, TBWA developed their Disruptive philosophy, and total communications planning was born. Now, total communications planning is being increasingly demanded by clients. The question is no longer where does... more...
Everything You Ever Wanted to Know About DVD
McGraw-Hill 2003; US$ 19.95A guide to DVD facts, figures, and formats, this book is broken into five major sections: general DVD information; DVD's relationship to other products and technologies; DVD technical details; DVDs and the computer; and DVD production. Containing photos and tables, it describes and explains various DVD Video and Audio formats. more...
Your Children Are Under Attack
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Sourcebooks 2012; US$ 14.99Today's children are being raised as ?digital natives' in a world dominated by popular culture and technology. TV shows, computers, video games, social networking sites, advertisements, and cell phones too often have an unnecessarily strong-and negative? influence on children. But pulling the plug just isn't an option in a world where being connected... more...
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Wiley 2007; US$ 50.00In the marketing world, communication ideas are revered for their magical ability to affect how consumers behave towards brands. Despite this, they are poorly understood. How many types are there? What are their characteristics? How should you use them? And what makes a good one? Most marketers simply cannot answer these questions. Rigorous Magic... more...
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