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  • The Public Relations Handbookby Alison Theaker

    Taylor and Francis 2016; US$ 49.95

    The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical discussion questions, and key further reading. Featuring wide ranging contributions... more...

  • The Public Relations Strategic Toolkitby Alison Theaker; Heather Yaxley

    Taylor and Francis 2012; US$ 50.95

    The Public Relations Strategic Toolkit provides a structured approach to understanding public relations and corporate communications. The focus is on professional skills development as well as approaches that are widely recognised as 'best practice'. Original methods are considered alongside well established procedures to ensure the changing requirements... more...

  • Effective Media Relationsby Michael Bland; Alison Theaker; David Wragg

    Kogan Page 2005; US$ 32.50

    Expert guidance from public relations professionals on how the media works and how to deal with press and broadcast journalists to ensure the best media coverage is achieved. more...

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