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Most popular at the top

  • Breaking Up Americaby Joseph Turow

    University of Chicago Press 2007; US$ 25.00

    Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race,... more...

  • Media Todayby Joseph Turow

    Taylor and Francis 2013; US$ 89.95

    Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book?s media systems approach helps students to look... more...

  • Cultural Suturesby Lester D. Friedman; Jonathan Michel Metzl; Arthur L. Caplan; Joseph Turow; Otto F. Wahl

    Duke University Press 2004; US$ 94.95

    A collection of essays on medicine and media from newspapers through film, television, and computers. more...

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