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  • Why We Buyby Paco Underhill

    Simon & Schuster 2000; US$ 17.00

    Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture?full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world?s emerging markets. more...

  • Call of the Mallby Paco Underhill

    Simon & Schuster 2004; US$ 15.00

    The author of the international bestseller Why We Buy ?praised by The New York Times as ?a book that gives this underrated skill the respect it deserves??now takes us to the mall, a place every American has experienced and has an opinion about. Paco Underhill, the Margaret Mead of shopping and author of the huge international bestseller Why We... more...

  • What Women Wantby Paco Underhill

    Simon & Schuster 2010; US$ 15.99

    The author of the hugely successful Why We Buy and The Call of the Mall , reports on the growing importance of women in everybody?s marketplace?what makes a package, product, space, or service "female friendly." Underhill offers a tour of the world?s marketplace?with shrewd observations and practical applications to help everybody adapt to the new... more...

  • Buyologyby Martin Lindstrom; Paco Underhill

    The Crown Publishing Group 2008; US$ 15.00

    How much do we know about why we buy? What truly influences our decisions in today?s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we?re barely aware of them? In BUYOLOGY, Lindstrom presents the astonishing... more...

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