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  • The Retargeting Playbookby Adam Berke; Gregory Fulton; Lauren Vaccarello

    Wiley 2014; US$ 30.00

    How to reach the 98 percent of people who leave your website without converting sales The Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave a brand's website without converting. Retargeting gives advertisers the ability to stay in front of those people to bring them back and... more...

  • Complete B2B Online Marketingby William Leake; Lauren Vaccarello; Maura Ginty

    Wiley 2012; US$ 39.99

    Maura Ginty is a digital-era word geek with deep expertise in search, content strategy, and social media programs at Fortune 500 companies as well as small businesses. Lauren Vaccarello is the Senior Director of Online Marketing at Salesforce.com, where she focuses on developing cross-channel strategies that bridge the gap between awareness and... more...

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