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Most popular at the top

  • Marketing Communicationby Richard Varey

    Taylor and Francis 2002; US$ 76.95

    Providing a fresh and innovative framework for the management of marketing communication processes, this textbook shifts the focus from message-making to relationship-building, focusing on a planned, integrated marketing communication programme. more...

  • Internal Marketing: Directions for Managementby Barbara Lewis; Richard Varey

    Taylor and Francis 2012; US$ 76.95

    Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. more...

  • Humanistic Marketingby Richard J. Varey; Michael Pirson

    Palgrave Macmillan 2013; US$ 100.00

    Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation. more...

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