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Most popular at the top

  • What's Your Story?by Ryan D. Mathews; Watts Wacker

    Pearson Education 2007; US$ 27.99

    ?As usual these two future-finders have their fi ngers on the pulse of what?s happening--and what we need to know about. In every business, in every organization, the seven most important words these days are: ?But wait! A story goes with it!? You need to read this book to fi nd out why.? ?Alan Webber, Co-founder, Fast Company magazine ... more...

  • The Deviant's Advantageby Ryan Mathews; Watts Wacker

    Random House 2010; US$ 23.98

    In The Deviant's Advantage, Ryan Mathews and Watts Wacker demonstrate how ideas create increasingly profitable markets as they move from The Fringe, to the Edge, to the Realm of the Cool, to the Next Big Thing, to Social Convention. The book tracks the products and people haunting the fringes of sex, science, art, language, faith, war and marketing,... more...

  • The 500 Year Deltaby Jim Taylor; Watts Wacker; Howard Means

    John Wiley & Sons, Ltd. 1998; US$ 14.75

    This work offers insights into the evolving business future, over the next 500 years. It asks, 'How will the accelerating pace of technology transform the way people view themselves and organize their lives?', and, 'Why will the workplace of the future only be occupied by owners and temps?'. more...

  • Branding Strategies for Success (Collection)by Larry Light; Joan Kiddon; Brian D. Till; Donna Heckler; Ryan D. Mathews; Russ Hall; Watts Wacker

    Pearson Education 2012; US$ 80.99

    3 breakthrough guides to building, revitalizing, and sustaining great brands ? and profiting from them!   In three indispensable books, you?ll discover powerful new ways to build, rebuild, and sustain any brand ? and leverage branding to supercharge profits and growth. In Six Rules for Brand Revitalization , Larry Light and Joan Kiddon... more...

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