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Most popular at the top

  • Buying Inby Rob Walker

    Random House Publishing Group 2008; US$ 16.00

    Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In  Buying In , Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in unprecedented ways, in marketing campaigns for their... more...

  • Letters from New Orleansby Rob Walker

    Garrett County Press 2010; US$ 9.99

    In January of 2000, Rob Walker left a high-powered media job in New York, and with his girlfriend, moved to New Orleans. Letters from New Orleans collects, in one volume, the delightful and unsettling observations Walker sent to friends and fans about his intriguing new life in New Orleans. more...

  • Research as Social Changeby Michael Schratz; Rob Walker

    Taylor and Francis 2005; US$ 61.95

    Have you ever thought research is boring? "Research" writes Umberto Eco "should be fun". It seems unlikely that Umberto Eco has read many of the standard social science or education research texts. But social research does offer the possibility of involvement in projects that are informative, sometimes revealing, and fun to do. This book shows us that... more...

  • Online Learning and Teaching with Technologyby David Murphy; Rob Walker; Graham Webb

    Taylor and Francis 2013; US$ 62.95

    In the 21st century technology has become an essential part of teaching and learning. This manual provides practical advice on teaching in a wide range of technologies, including the internet and multimedia packages. Using case studies to illustrate the key concepts, this book aims to promote student learning and understanding, and show educators... more...

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