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Most popular at the top

  • Marketing the Group Practiceby William Winston

    Taylor and Francis 2014; US$ 140.00

    A practical guide for providers and administrators in the health industry, this stimulating volume explains how to effectively use a variety of marketing practices such as advertising, public relations, fund raising, and ?word of mouth? from satisfied clients. more...

  • How To Write a Marketing Plan for Health Care Organizationsby William Winston

    Taylor and Francis 2012; US$ 150.00

    A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles... more...

  • Professional Practice in Health Care Marketingby William Winston

    Taylor and Francis 2012; US$ 150.00

    This informative volume introduces the most current standards for practicality and professionalism in health care marketing. Major health marketers reveal state-of-the-art applications and activities that will keep you on the cutting edge of this growing specialty. more...

  • Marketing for Attorneys and Law Firmsby William Winston

    Taylor and Francis 2013; US$ 62.95

    Marketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around the country. As attorneys are becoming more interested in marketing and how it can benefit their practices, this book is an important tool. It aids attorneys as they evaluate and improve old marketing strategies... more...

  • My Early Lifeby William Manchester; Winston Churchill

    Scribner 2010; US$ 20.00

    Here, in his own words, are the fascinating first thirty years in the life of one of the most provocative and compelling leaders of the twentieth century Winston Churchill As a visionary, statesman, and historian, and the most eloquent spokesman against Nazi Germany, Winston Churchill was one of the greatest figures of the twentieth century.... more...

  • Marketing Research That Pays Offby William Winston; Larry Percy

    Taylor and Francis 2014; US$ 62.95

    From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That Pays Off offer you insight into how actual companies have used market research to successfully solve marketing problems. Editor Larry Percy has collected a series of cases from consumer, service, and... more...

  • Risky Businessby William Winston; Lynne F Mcclure

    Taylor and Francis 2014; US$ 62.95

    Risky Business tells in plain language the specific behaviors that indicate an employee has the potential to become violent, and it tells managers what to do--and what not to do--to prevent workplace violence. Author Lynne Falkin McClure describes in clear detail the eight major categories of behavioral clues to violence and includes anecdotes from... more...

  • Professional Services Marketingby William Winston; Frederick G Crane

    Taylor and Francis 2013; US$ 53.95

    The days of professionals simply hanging a shingle and waiting for clients to beat a path to the door are long gone. The marketplace is crowded with new service professionals of all types--from CPAs and attorneys to health care providers and competing service organizations. Professionals must realize that their services, no matter how good they are,... more...

  • Employee Assistance Programs in Managed Careby William Winston; Norman Winegar

    Taylor and Francis 2014; US$ 63.95

    Make sense of the managed care systems that dominate the world of EAP professionals and programs today! Employee Assistance Programs in Managed Care gives you a valuable overview of modern employee assistance programs. It compares and contrasts EAPs with managed behavioral care products and examines how EAPs are often provided in conjunction with... more...

  • Marketing Health Care Into the Twenty-First Centuryby William Winston; Alan K Vitberg

    Taylor and Francis 2014; US$ 150.00

    Marketing Health Care Into the Twenty-First Century explores recent and anticipated changes and trends--legislative, economic, organizational, clinical, and operational--from a strategic marketing perspective. Author Alan K. Vitberg, a respected consultant in health care marketing, takes an unabashedly strong, direct, and aggressive perspective on... more...