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- Emerald Group Publishing Limited 2014; US$ 124.95
This new volume is a must for B2B scholars and executives. This volume is for readers who demand findings and modeling at the individual case level that are readily transferable and adaptable for alternative contexts. more...
- Taylor and Francis 2012; US$ 80.00
Market-Driven Thinking provides a useful mental model and tools for learning about how executives and customers think within marketplace contexts. When the need to learn about how executives and customer think is recognized, a solution is usually implemented automatically, with no thought given to the relative worth of alternative methods to learn... more...
- Emerald Group Publishing Limited 2005; US$ 142.00
What does it take to craft and maintain successful radical NPD programs? This book explains why both manufacturing and customer firms usually reject new technologies and how competitors new to the industry become successful by focusing on unnoticed customers and offering higher performance with lower costs via the radically new technologies. more...
- Emerald Group Publishing Limited 2007; US$ 99.95
Seeks to promote synergies among culture, work, leisure, tourism, and hospitality scholars more...
- Emerald Group Publishing Limited 2008; US$ 110.00
Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for improving thinking, decisions, and actions relating to th more...
- Emerald Group Publishing Limited 2008; US$ 99.95
Presents answers to the following questions: how do tourists go about seeking high novelty and yet return to the same destination? How do some firms in the same industry end up embracing industrial tourism while other firms reject such business models? Ho more...
- Emerald Group Publishing Limited 2010; US$ 164.95
Organizational Culture, Business-to-Business Relationships, and Interfirm Networks provides deep understanding about business-to-business and organizational relationships. Studies in this volume identify real-life relationship paradoxes and explain how firms manage, not solve, these paradoxes. more...
- Emerald Group Publishing Limited 2010; US$ 114.95
This volume provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destination marketing websites. It provides reviews, analysis and comparisons of tourism literature, advertisements and websites as well as check lists and tips for practical application. more...
- Emerald Group Publishing Limited 2011; US$ 114.95
This volume examines current tourism assessment perspectives and practices. The volume examines importance-performance analysis to discern cultural differences in image perceptions, network analysis methods for modelling tourism inter-organizational systems, and tools for overcoming bad performance in tourism destination management. more...