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  • Nonprofit and Business Sector Collaborationby Sridhar Samu; Walter W Jr Wymer

    Taylor and Francis 2013; US$ 62.95

    In the last decade, cooperation between businesses and nonprofit organizations has increased dramatically. Businesses, no longer content to simply make contribution to worthy causes, are now working with nonprofits in ways that help them increase their visibility and reach new consumer groups. This book explores the how, why, and when of this kind... more...

  • Social Marketingby Walter W. Wymer Jr; Debra Basil

    Taylor and Francis 2014; US$ 140.00

    Learn what marketing practices can positively impact behavior The success of the application of commercial marketing practices to change behavior for the betterment of society and the individual is getting more attention. Social Marketing: Advances in Research and Theory explores the use of social marketing through a variety of effective approaches.... more...

  • Volunteerism Marketingby Jr. Walter W. Wymer; Donald R. Self

    Taylor and Francis 2014; US$ 78.95

    Explore the personality traits, values, and characteristics to look for in volunteers! Volunteerism Marketing: New Vistas for Nonprofit and Public Sector Management is an excellent research tool for volunteer organizers, academic researchers and reference librarians in the disciplines of business, education administration, health care, psychology,... more...

  • Current Issues in Political Marketingby Jennifer Lees-Marshment; Walter W Jr Wymer

    Taylor and Francis 2013; US$ 63.95

    Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out in a crowd. The book presents the latest thinking on marketing issues and the consequences... more...

  • Marketing Communications for Local Nonprofit Organizationsby Teri Kline Henley; Walter W Jr Wymer; Donald Self

    Taylor and Francis 2013; US$ 76.95

    As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited resources in the most effective ways. Marketing Communications for Local Nonprofit Organizations: Targets and Tools presents proven methods for effectively reaching the target markets essential to your... more...

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