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  • Web Marketing For Dummiesby Jan Zimmerman

    Wiley 2007; US$ 19.99

    Just because you’re launching a Web site for your product or service doesn’t automatically mean you’ll rake in big money. Billions of Web sites are competing for consumers’ attention, and if you’re new to online sales, it may be a little daunting. Web Marketing for Dummies provides the know-how for creating a solid Web... more...

  • Web Marketing For Dummiesby Jan Zimmerman

    Wiley 2011; US$ 19.99

    Get the latest tools and trends in web marketing with this new edition of a bestseller The rapidly changing landscape of web marketing requires those in the field to quickly adopt new technologies as they emerge. This updated edition provides the basics that every web marketer needs to know, including how to create web properties, exploit search... more...

  • Social Media Marketing All-in-One For Dummiesby Jan Zimmerman; Deborah Ng

    Wiley 2012; US$ 23.99

    Learn the latest social media marketing techniques Social media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This bestselling guide to social media marketing has been completely updated to cover the newest vehicles, including Groupon and Rue La La, location-based services like Foursquare, and new social networking... more...

  • Social Media Marketing All-in-One For Dummiesby Jan Zimmerman; Deborah Ng

    Wiley 2015; US$ 23.99

    A new edition of the bestselling social media marketing book Updated to include the latest information on engaging with your community, measuring your efforts, blending your social media with other online and offline marketing efforts, and leveraging data you collect into learning more about your community, this new edition of Social Media Marketing... more...

  • Nonprofit Sustainabilityby Jeanne Bell; Jan Masaoka; Steve Zimmerman

    Wiley 2010; US$ 38.00

    Praise for NONPROFIT SUSTAINABILITY "This is much more than a financial how-to book. It's a nonprofit's guide to empowerment. It demystifies mission impact and financial viability using The Matrix Map to provide strategic options for any organization. A must-read for every nonprofit CEO, CFO, and board member." — Julia A. McClendon , chief... more...

  • Facebook Marketing All-in-One For Dummiesby Andrea Vahl; John Haydon; Jan Zimmerman

    Wiley 2014; US$ 27.99

    Reach your customers with the latest Facebook marketing strategies Facebook Marketing All-in-One For Dummies, 3 rd Edition is a detailed resource for businesses, brands, and people who are interested in promoting themselves, their goods, and their services on Facebook. Fully updated to cover new Facebook features, this new Third Edition includes... more...

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