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  • The Challenger Saleby Matthew Dixon; Brent Adamson

    Redline Verlag 2015; US$ 33.39

    Gibt es ein Rezept für Verkaufserfolg? Die meisten Führungskräfte im Vertrieb verweisen hier zuerst auf eine gute Kundenbeziehung ? und sie liegen falsch damit. Die besten Verkäufer versuchen nicht nur einfach eine gute Beziehung zu ihren Kunden aufzubauen ? sie stellen primär die Denkweisen und Überzeugungen ihrer Kunden in Frage. Basierend auf einer... more...

  • The Challenger Saleby Matthew Dixon; Brent Adamson

    Penguin Publishing Group 2011; US$ 28.95

    What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove... more...

  • The Challenger Saleby Brent Adamson; Matthew Dixon

    Penguin Books Ltd 2012; US$ 23.98

    In The Challenger Sale , Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships... more...

  • The Challenger Customerby Brent Adamson; Matthew Dixon; Pat Spenner; Nick Toman

    Penguin Publishing Group 2015; US$ 28.95

    As the bestseller The Challenger Sale proved, challenging the customer is now the key to sales success. But it turns out that?s only half the story.  It?s not just that you challenge but who you challenge that really matters.  To win today, you need a Challenger inside the customer organization?a mobilizer. Picture your ideal customer: collegial,... more...

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