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Most popular at the top

  • Channel Managementby Patrick Forsyth

    Wiley 2001; US$ 22.00

    Fast track route to effective channel management Covers key channel management techniques, from deciding the mix and ensuring customer focus monitoring performance and channel innovation Examples and lessons from benchmark companies, including Sharp and Sanwa and ideas from the smartest thinkers Includes a glossary of key concepts and a comprehensive... more...

  • Career Managementby Patrick Forsyth

    Wiley 2000; US$ 12.99

    Fast track route to jump-starting your career Covers key career management techniques, from lifelong learning to getting promoted, and from surviving office politics to goal setting Packed with lessons and tips from great careers and ideas from great thinkers like Charles Handy Includes a glossary of key concepts and a comprehensive resources... more...

  • Sales Managementby Patrick Forsyth

    Wiley 2001; US$ 12.99

    Fast track route to mastering all aspects of sales management Covers the key areas of sales management, from techniques for managing sales people at a distance to sales planning, and from assembling a top-flight team to staying market focussed Examples and lessons from benchmark companies in hotel management, financial services and pharmaceuticals... more...

  • Negotiatingby Patrick Forsyth

    Wiley 2002; US$ 12.99

    Fast track route to understanding and deploying a key personal communications skill that affects success in both job and career Includes powerful methods, concepts and techniques that promote confident negotiations and successful outcomes Tips and techniques from gurus such as Chester Karras and detailed verbatim examples of actual negotiations more...

  • Business Planningby Patrick Forsyth

    Wiley 2002; US$ 12.99

    Fast track route to rock-solid business plans Covers key areas of business planning from understanding why a plan is necessary and what issues it should address to compiling the plan and using it to direct the business and ensure goals are met. Includes the low-down on key planning aids such as swot analysis, the Boston and Ansoff matrices, and practical... more...

  • Selling Servicesby Patrick Forsyth

    Wiley 2003; US$ 12.99

    The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all... more...

  • Self Development for Sales Peopleby Patrick Forsyth

    Wiley 2004; US$ 12.99

    The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all... more...

  • Demystifying Marketingby Patrick Forsyth

    The Institution of Engineering and Technology 1753; US$ 67.00

    A comprehensive and accessible book covering all key marketing matters, with an emphasis on practicality and why marketing is important in engineering. Aimed primarily at non-marketing people wanting clarification of marketing's purpose, role and methods. more...

  • The PowerPoint Detoxby Patrick Forsyth

    Kogan Page 2009; US$ 24.99

    PowerPoint detox analyses presentations and the role of visual aids; communication and the psychology of putting over a point clearly; the slide/speaker relationship; what to avoid; best practice; experiments and resolutions for the future. more...

  • Managing in the Discomfort Zoneby Patrick Forsyth

    Marshall Cavendish International (Asia) Ptd Ltd 2007; US$ 6.97

    Why is it that effective action is so often difficult to take? How do you make it work when you do take it? Human nature tends to make action difficult - or make it more likely to be delayed or be done half-heartedly (with subsequent negative impact on results). There are so many unpleasant issues to be faced, such as firing people or dealing with... more...